what our brand contributes
Symbolizing something digital. This was the most basic and key artistic point in the pursuit… It started out with a simple idea, something that looks like social, while maintaining a sense of net neutrality, modernity, and typographic sense.
What fascinates me most is simplicity. Lifes most natural elements, that go by disregarded but build everything.
Then it escalated. I wanted the color that you scroll over when you copy type consisted of pixels. The most average color to use on the world-wide web.